Common Website Conversion Mistake and How to Fix Them
Why do you build a business website?
Yes, to get the most out of it with maximum conversion, right??
Eventually, most of the website works with the goals to get more sales, followers, and switch visitors into customers. To optimize the conversion rate of the website is equal to significantly increasing return on investment on your digital marketing endeavor. There are lots of importance of conversion rate which you cannot ignore.
Conversion rate is the percentage of users to your website taking the action you want them to take. The action can include filling up the form or purchasing product or service. In the online marketing world, it’s like switching users into the potential customers.
So, how will you rate your website conversion rate?
While you rate your site’s conversion rate, do not only think about the figures. There are lots of factors taking part in the successful conversion rate of a website. And. if you are having a low conversion rate on your website page, you may be amazed to check its improvement.
Sometimes, low conversion rate can be due to a clear oversight. Truly, even an experienced digital marketing expert may make mistakes from time to time. Luckily, these kinds of mistakes can be corrected easily.
Are you confused to correct those mistakes?
Do not worry, I am here to help you. In this article, I will be providing some website conversion mistakes and effective ways to fix them.
Website conversion mistakes and effective ways to fix them
1. Poor Call to Action
Utilizing sometimes in testing and navigation, you finalize your design. Then, your landing page looks appealing and you expect to influence the maximum number of users. But, you do not get any conversion. Do you know why? It is all due to call to action (CTA). The time and effort you give to build the website may become useless if you are not serious about CTA. These buttons include immediate action like click, submit, order and more.
Deciding on notable CTA is essential for influencing visitors to take some action on your website. This brings up an amazingly reflective outcome. Depending on the prevalent CTA only can appeal potential customers to explore the website.
How to fix your CTA?
The main mistake most of the marketing experts fail to carry out CTA is that they do not take it seriously. The main goal of their business does not reflect on their work. For an example, while you are posting something for a photography website, your aim should be directed to develop beautiful photographs instead of how to get the photography store. You should focus on the main feature that visitors are searching for.
2. Slow website loading time
You know well, website speed is also SEO ranking factor. It can make or break the website conversion.
Based on the research, users only wait for two to three second to load the website and if the website does not load in their expected time they just go away. This can decrease the site’s conversion rate. This indicates you must try out every approach that speeds up your website. So, an ideal conversion rate is equal to a mind-blowing user experience. Website load time is the key factor and it is essential to improve your website speed.
How to fix your website load time?
To enhance the website load time, you need to optimize the images and use some graphics as possible. It is better to choose good web hosting service and make sure all the websites on your site load properly together with the links.
Follow these points for fast load time experience:
- Reduce the number of typefaces you use
- Use sliding carousel only if necessary
- Do not use heavy images, better optimize the image
- Research on the font weight properly.
3. Define your target audience
Walking without any destination may not direct you towards the proper place. Similarly, if you work with the lack of clear vision and are unaware of the users you want to target then this can ruin your business. Do not try to please everyone, better target on audience based on your business niche and work to please them.
Most of the newbie business owners may be unaware of setting their product or service so they try to package their services and products for every category of users. This can end up helping no one and your business may not be effective as well.
How to define your target audience?
Think about the audience whom you want to target and create a distinct user profile called user persona. Design website for your audience and aim to add more value for them. Do not try to gratify everyone just try to bring out some effective values.
4. Poor images
Images are an ideal element to make your website appealing. Choosing a great image can come up with good conversion results as well. But, in the same way, if you do not give much attention to the image and update your website with low-quality images can ruin your business as well.
How to use a brilliant image?
There are lots of websites providing free stock images which can come to your help. Also, you can just use the images with the natural appearance. This will quickly become a reliable and welcoming brand as your website looks interesting and genuine.
5. Lack of mobile optimization
These days, due to increase in mobile users, there is no doubt in stating that mobile users have dominated the desktop users. So, mobile optimization is essential to enhance your website conversion rate. As website proprietor, you should make sure you optimize the website according to your mobile or other portable devices.
There is nothing as frustrating for the mobile users than the website that is not responsive. The website links focused on the smaller areas, minimum font size, difficult scrolling alongside makes troubling. Responsive web design may not be easy, but it is essential to bring out maximum conversion rate.
How to fix mobile optimization issues?
You must be aware of the differences between desktop optimization and mobile optimization. To give good experience for your mobile users pick the mobile responsive themes to cope with the conversion that makes effect while converting in the platform.
6. Irreverent Content
Irrelevant and meaningless content does not bring out much traffic to your website. If your website, do not have informative content, then you may lose visitors and conversion. Customers visit your website to get the information they are searching for and they may get disappointed if they do not find anything on their expectation.
How to provide appealing content?
Give time and estimate some budget to build great content. If you update the content sometimes only, but targeting the right audiences helps you to maximize the conversion rate. Develop helpful and engaging content based on your business goal and try to show it up repeatedly.
7. No social existence
Today social existence has become the powerful weapon to make your business popular among wide-ranging users and build trust with them. Still, there is some website who ignores to link their business with some effective social proof.
How well your business is and any reliable service you provide your website will not be trustworthy until you build a social profile. Users take social profiles as a proof for trustworthy and consistent services or products.
How to implement social proof?
There are different ways where you can carry out the social proofs. One of them is to make proper use of customer testimonials and honest product review. The social proof is based on the product and services you offer. You can also create a case study of product you use.
8. Weak web design strategy
If you are designing a conversion focused website, you should not bound your website only developing an attractive website. Now and then, it is your creativity that brings satisfying conversion rate.
For an example, you use small font just to set everything appropriately in the website. Your users may find troubling to recognize the words. This discourages them from visiting the website and take some effective action through CTA.
How to fix weak web design strategy?
Beautiful website design is not a negative point, but alongside you should concentrate on some element to maximize the conversion. Also, ensure your clients can find the main benefits and you should maintain proper contrast with various elements.
Use complimentary colors properly that will look good and emphasize the key advantages. To get the most out of the major elements, focus more on white space and typography.
9. Troubling forms and checkout process
There is nothing that compels visitors to get away from the website than complicated checkout process. For new users just use the checkout form that asks for the necessary information only.
For an instance, if you do not need to call the users, then there is no reason asking them a contact number.
How to fix forms and checkout process?
- Do not make visitors sign up account forcefully just for checkout
- Allow them to pay with various methods such as credit card, PayPal, and more
- Provide few checkout screens
- Utilize cookies to remember information they do not have to waste their time filling it repeatedly
10. Ignore A/B Testing
You cannot expect others to like the website after you develop the website. It is essential to work carefully backup every data. Make a habit to test the website continuously with copy, color, button, and font to make sure everything on your site is carrying out your goal properly.
How to fix A/B tests issues?
By showing regular A/B tests, you are safe from the obstruction that appears with the website optimization for your users. There are lots of website blogs that comes up with the best approaches to run an effective test and lots of tools that help you with it.
Truly, website conversion optimization needs lots of research, focus, and dedication to get the best result. I hope you will learn from the mistakes mentioned above.
So, what mistake did you do and how are you planning to fix it? Let me know commenting in the box below. I would love to hear you.
Are you looking for similar service? If yes, just Creative SEO Nepal and let us create a great conversion page for your business.