Twitter Comes Up With 360-Degree Video Live Streaming
One of the most popular social media networks,Twitter allows you to go along with your interest. Now, the social media marketing network is proceeding towards another step driving the path of live video within its application for iOS and Android. Twitter introduces 360-degree streams which are powered by Periscope.
Any users using Twitter and Periscope can view 360-degree live video only by selecting partners they wish to go live in 360 through Periscope. For now, due to some reason, it is only accessible for limited partners and will start rolling out after it becomes more popular on the platform such as Facebook.
In January, social media website Facebook brought live video to its audiences and has endorsed it persistently within its apps and via a decorative marketing operation. Usually, the most popular social network around the globe is concerned about introducing its new products with announcements, earlier than users have started employing them, so it has not till revealed it up to the pushers.
How to use 360-live video streaming?
To begin broadcast within Twitter, tap the button to include new tweet and after that tap “live”. There you can frame your shot starting your video. Throughout the broadcast, audiences who view your broadcast on time taps in comments and send hearts.
If you are familiar with Periscope and already used it, it will be easy for you to proceed further. But, if you are unaware of it, do not worry as it’s simply instinctive. Remember, Twitter had formerly included Periscope button in the app, but tapping it only redirected you to Periscope or to an app store for downloading it.
Besides, introducing live video to Twitter, there are lots of queries regarding the future of Periscope, which Twitter attained previous year for a secret sum as a standalone application. Together with Meerkat, Periscope was of great help to promote live video as a broadcasting apparatus.
According to senior engineering manager at Periscope, Sara Haider, the app continues to develop and are completely invested in the Periscope app. She also stated Periscope users may nor regularly use Twitter as well.
Marketing benefits of live video streaming
Introduction of the live video streaming shows advancement of digital marketing which is taking the path beyond pre-written tweets and planned Facebook posts into influencing live television. So, there is a huge chance for digital marketers to take benefits of new livestreaming services provided by the most admired social networking websites.
Till date, most of the business, keeping up efforts in livestreaming are utilizing the platform to emphasize product features and launches like Royal Caribbean or make an event available to the users who are capable of attending as a target.
A product demo through livestreaming is very efficient approach to boost the conversion rates. Both Meerkat as well as Periscope consists the capability to update the way that webinars are directed by permitting guests saving the videos and viewing them afterward their own.
This makes Periscope an ideal tool for product demos analysing that people may desire to refer back to your videos various times to see your product in action earlier than deciding on the purchase.
Indeed, live video is switching the way businesses offer support to their customers. Based on the research Mayday is regarded as the first video streaming adopters that attempted to breach the marketplace and revolutionize the customer support service.
Moreover, video haring app is perfect way to provide details about social media events that are approaching the future. Also, there are prospects that can be eager if you let them know about the events through live video which is expected to boost the number of participants.
The final touch,
I hope now you are aware of twitter live video, looking at all these possibilities, Twitter and Periscope has extreme potential for online branding. Make some time for the tutorial on using this feature. After that, you will get the idea to use these helpful approaches in upcoming days to advance your brand image.