Social Media Trends 2017 that Can Make or Break Your Business
Are you aware of social media trends 2017?
Social media has become one of the fastest moving industries in today’s digital marketplace. Also, it is the leading-edge technology variations or an old idea that is virtual reality advances viral popularly. Either way, the results always have a vast influence and 2017 has the same story.
Earlier than you conclude your social media strategy, it is important to take a glance at what is on the way to make sure that you allocate your time and efforts properly. It also better to establish your social media brand.
Check out social media trends 2017
1. Live Video Content becomes even bigger
These days live video contents are in demand. Since there are lots of streaming websites and platforms out there, both Periscope and Facebook Live are among the most popular and they have the numbers to verify it.
So, are you ready to focus on live streaming attempts in 2017?
If you are ready, then that’s good. Initially, you may desire to deliberate where your visitors already spend maximum time on social media and do your best to get in touch with them on those social media channels.
This tactic purposes to keep your followers involved with your brand by carrying an event they may not be able to join straight to their screens.
Also, brands use live video for customer service by hosting query session and demonstration of the product. These videos bring out more engagement as hosts can request for remarks, queries, and response from the audiences.
In addition, brands can stream various live videos in a series, offering maximum prospects for engagement.
2. Brands lean on messaging apps more than ever
If you are only focusing on messaging apps such as Facebook Messenger, WhatsApp, and WeChat as substitutes to the traditional messaging method, think about it twice. Messaging apps are used by maximum users around the globe, and there’s incredible prospect for brands to influence this existence.
More precisely, most brands use messaging apps to connect one-on-one with customers, which is totally updating the way customer service is complete. These apps offer a quick and simple approach for customers to get the support they require, instead of waiting for a returned email.
Organizing messaging for customer service is more accessible and profitable for companies. Also, offering a better user experience for the customer, brands can resolve their difficulties rapidly and remember them more effortlessly.
3. AI Lenses for Facebook and Instagram
With the fame of Snapchat facial filters, making the network communicating, appealing and exclusive than others. But, social media marketers may not have to wait longer until opponents start to pull alongside with their own facial lenses.
In 2016, Facebook already tested facial lenses for its mobile platform. This could be the main sign of promising social media trends. With the promotion of Instagram Stories, imagine the widespread social media features to go over the channels.
In addition, Younger generation starts spending most of the time on these features and this makes AI lenses for Facebook and Instagram more popular.
4. Mobile transformation of Facebook is almost done
In the past years, Mobile was a huge catchword, but today it seems like most digital marketers are ignoring that we are still throughout a huge changeover away from computer devices.
In 2012, Facebook made an intensive determination to changeover from desktop to mobile. After Five years, that conversion is basically done. In the upcoming year, digital marketers expect that 59% of U.S. users will contact the app via mobile.
It may not be a coincidence that the main internet service on the globe is progressively mobile-only. Incorporate the fact that maximum of Facebook user growth is approaching from the Asia-Pacific region, where mobile-only access directs, and the company’s primary focus on mobile looks remarkably perceptive.
5. Paid content starts to rule
Undoubtedly, social media procedures make difficult for companies to promote organic content. With the overview of the Instagram algorithm in 2016, almost each key social network usage some type of content privileged dealing.
Most these algorithms have one modest determination–to make its audiences pleased with the content they get in their feeds. However, this makes troubling for brands to be understood if they severely update organic social content.
Also, the necessity for high-quality and engaging content has never been sophisticated. To make sure brands receive their pay worth whether it is paid or organic, content should have a determination and be appealing.
These are some social media trends of 2017. It is necessary for you and your business to get back to past and every update to social landscape. We think about the tone of ideal updates approaching in the coming year. But, it is useful to understand what works and what is not right for your business. So, analyze everything and go for social media trends.