Tips to Write an Effective Web Page Meta Description
How effective is your web page Meta Description?
The web page Meta description is somehow synopsis of the text which is 150-160 characters long. You can see it below the links in the search pages of Google. Also, they are influential SEO tools that take your business up with a higher website ranking, improve your opportunity to find the consumers via organic searches.
Even though they are too short, the web page meta description is not that easy to create. They should be expressive, descriptive and influential. All these three features should be just in 2-3 lines of text. Talented and professional SEO copywriters are capable producing remarkable meta description in the first attempt, but for the others, it may take some attempt. Also, after all the attempts, the result you get may not be that satisfactory as you expect.
This is the main place where we are available for useful guidance for all digital marketers and small business proprietors. In addition, we have evaluated the guidelines of the game based on the recommendation from Google. Also, you can check out the finest performance web page Meta description in various niches. Also, we have assembled a list of influential rules to create a web page Meta description.
Follow these tips to write better Web Page Meta Description
1. Create It in the Active Voice
A web page meta description should incite an action. The action to click on the link. Here, the active voice tied with action verbs is the perfect combination of a web page meta description which facilitates web page with maximum clicks.
For an instance, you enclose the Google search results page with a lot of links. You may not be aware of any of those businesses and their products/services, as you are in the stage of the initial search.
So, what makes you decide on the additional the links?
Truly, the web page meta description that makes you experience that this business meets your requirements and is self-assured to state it.
2. Keep It Unique
Every web page meta description for all the pages of your website should have exclusive content. Although you have different identical pages employ various words to phrase the web page meta description.
Google encourages web pages that have 100% unique and informative website content. Every time they recognize copied content, they will punish the specific page by decreasing its ranking. This indicates that other websites will be displayed in Google search results forward than your pages with copied web page meta descriptions.
3. Add Your Focus Keyword
Web Page Meta description plays the main role in assisting Google to recognize applicable websites for all the search input from users. In addition, to progress your probabilities at corresponding a search to your website, you should be energetic to optimize all the web page for one key keyword, known as the focus keyword.
If your keyword or key phrase ideally corresponds the requested term inserted by the visitors, this word/phrases will be focused on bold within your web page meta description. Here, the user should be sure that they enclose an expected result for the keyword they search for.
4. Your Meta Description Should Match the Content of the Page
Previously, Google searches were getting less and less applicable. This was going on as some business started to promote most preferred keywords which did not have any connection with the definite content of the website. All the clicks, based on the saying.
However, Google initiated a key crackdown movement against black hat SEO technique. Google now punishes all the websites where there is a divergence between web page meta description. Also, take proper care of encouraged keywords and the definite contents of the web page.
In addition, make sure you are not interested in including something additional apart from the definite content of your page in your description. Always be loyal to Google.
5. Complete Your web page Meta Description with a Call to Action
Taking a glance at different best working web page Meta descriptions, I found that they all completed by expressing visitors to do something. For an instance “Read more!”, “check out what we offer!”, or even a simple “click here to know more” are simple yet useful calls to action which will guide you to get maximum clicks to your website page.
The Final touch,
So, these are some useful tips to write effective web page meta description. You write lots of meta description for your complete website i.e. one meta description for each page. Be sure that you have marked and amended every mistake and other grammatical mistakes. Also, this helps you to get a better result and take your business up.