Remarkable Content Marketing Ideas for 2017
Are you aware of content marketing ideas?
Truly, successful content marketing ideas can be an integral part of your digital marketing venture and bring up many advantages for your business. However, there are some content marketing myths which you should stop believing.
Developing and promoting remarkable content educates your customer regarding the product or service your business deals with. Based on the recent research, customer depends on the content and then decides to build strong relationships with your brand.
With an advancement of modern shopping practice, an operative content marketing technique keeps your customer involved with your brand as they deal with your services or products. Also, a notable content marketing strategy improves your visibility in the search engine result page. When a Google algorithm starts to advance, it admires website that updates, quality content most closely based on the user’s query.
So, are you ready to follow content marketing approach for your website?
Here are top content marketing ideas for 2017:
1. Switch your top Post into SlideShare
You can take advantage of your website analytics to figure out the most admired post on your site. This surely works best if you are updating the list post, but it is not that necessary. Now, you just need to switch that into the power-point presentation and update to SlideShare.
2. Start a Podcast
The Podcast comes up with lots of advantages that involves an opportunity to reach knowledgeable, wealthy users in a setup that does not need any essential financial investment. You can try is, it is not that expensive. This is available in reasonable price on the high end. You can buy a microphone and digital recorder and endorse your podcast.
Think about paying more attention to your new podcast on facilitating your potential customers with information that helps them attain some goal or solve an issue. This must be immortal material that audiences can listen to months or also years after the updates.
Keep in mind, the podcast is enduring content marketing technique. You can publish lots of episodes earlier than starting to see the outcomes. Keep patience, offer informative content, and then result certainly comes to your favor.
3. Provide a list of benefits
Anything you are in either legal industry or working yoga or gym studio, you can build a list of advantages based on your business.
Instead of focusing on the direct advantages of utilizing your services or product’s benefits on the benefits. For example, you are running a Gym here you can write benefits of living a healthy life and work out.
4. Tell your business study
The main aim of content marketing is to reach wide ranges of audiences around the globe. Any audiences you reach new or faithful can improve your business to develop a personal relationship with those your business helps.
Start telling your users a business story. The story should be based on real the scenario. You can also narrate a current purchasing trip while visiting the trade show, check out the products and made choices this time.
Additionally, you can convey the story about how you got into the business and your struggle story as well. For reference, you can get an example of many business owners on the internet. It is in your hand to make the story interesting.
5. Improve SEO
To educate your audiences, an effective content marketing plays an essential role to enhance your availability in major search engines. A Google algorithm constantly evolves and rewards the website that comes up with informative content corresponding to the user’s query. Also, beware of SEO ranking factors.
To have content on your website that offers insight into the common queries on your customer or issues makes your website more influential for search engines. This helps to enhance your website ranking easily.
6. Weekly Links-Roundup
There are lots of probabilities to focus on recent happenings in your community related to your business. It is better to bookmark applicable and handy articles, a fresh story, and blog post of the week.
Make some time (do it on Friday) to switch those into a small blog post with the heading, link, and some sentences to hit the highlights in your own words. You can also mention links to the resources and work on a weekly email newsletter with an ideal and appealing digital marketing content.
7. Generate more leads
Based on the HubSpot research, B2B business that produces blogs has 67% leads/month compared to the one who does not focus on blogs. By coming up with a useful content marketing technique, that refines in the pain of the customer, more informative content will make them happy.
When you generate a website and by extension, your brand as a reliable resource, you can develop an authentic relationship that makes users ready become your customer. This helps them to remember your brand and ready to dial your business number.
8. Predict Future Trends
You must be keen about technology, right?
You may not have a habit of thinking about the trends in your business and probably understand the ideal deal more about what is approaching towards the way than your clients. So, let them know through your content.
Give some time to research and write about your opinion on future trends every month is possible. This helps users to get involved in your website.
9. Promote integrated advertising
One of the effective content marketing ideas promotes integrated marketing comes up with the competence to integrate with your other digital marketing endeavor. In the previous point, I have already mentioned about how it operates with SEO and its role with social networking website.
Indeed, social networking website works as an ideal platform to promote your content and your followers that help the contents catered precisely for them.
10. Use Skyscraper technique
You must be familiar with Brian Dean and his Skyscraper technique. It is an ideal way to get good ranking of your blog post in major search engines. The main aim is to discover the top-ranking post for the keyword you are willing to rank. Evaluate it to determine and then try to develop something better.
This is all about the top content marketing ideas for 2017. Use these ideas properly to get the most out of your content.
If you need any kind of content writing service, please feel free to contact us. We are always ready to work for the welfare of your business.