Top 15 Companies That Changed Their Brand Name & Logocreative
For every business, brand is a recognition tool for the public to connect their products or services to the business. Without branding, public becomes unable to distinguish between business and are not able to think about certain standard or quality of the business which they relate to.
If logos are made effectually, they can bring a good vibe about the business in people’s mind which certainly promotes the company on an utmost level.
Have you ever wondered about the best ways to evaluate the efficiency of logos compared to how they exist successfully?
We also have searched for some popular business in the globe and analyzed how the logos have evolved over the years, decades and also century.
In most cases, brand name can make or break the business.
Are you aware of household-name business which actually started with the complete different name?
Here are the lists of companies that renamed their name and logo:
1.BackRub to Google
Previously in 1996, the number one search engine of the world was named as “BackRub” by the founder Larry Page and Serge Brin. In 1998, they renamed their company and technology, giving a new name “Google”.
Today, it is the most powerful and well-admired search engine of the world. It plays on the word ‘googol’, which is a mathematical term for the number signified by the numerical 1 and based on 100 zeros. The usage of the term replicates their mission of organizing an infinite number of information on the internet.
2.Sound of Music to Best buy
Initiated in 1966, Sound of Music is an electronics store that specializes in high- reliability stereos, pulling in $1 million in revenue and nearly $58,000 in profits in the first year.
In 1981, the largest and most gainful store of Sound of Music was hit by the hurricane. After that, the store organized a “Tornado Sale” of damaged and additional stock in a parking area of the stock. Then, the organization promoted the sale, with the promise of “Best buys” on everything. During “best buy” sound of music made more money and four days compared to the previous month. So, in 1983 the store updated its name as Best buy.
3.Apple Computers to Apple, Inc.
Established in 1976, the tech giant, which is more popular as Apple was initially named as Apple Computers by the founder Steve Jobs, Steve Wozniak and Ronald Wayne.
Back in 2007, Jobs declared that the company was dropping the globe “Computer” from the name and better proceed their foot-mark into an extensive field of customer electronics. According to him, The iPod, MAC, Apple TV and iPhone are the computer whose names has been updated.
4.Research in Motion to Blackberry
Initiated in 1984, Research in motion is considered as the foremost wireless data technology developer in North America.
Back in January 2013, the organization declared that it would update its name to Blackberry after the extensively known smartphone device in an attempt to recover the declining brand.
5.Brad’s Drink to Pepsi-Cola
Previously in 1893, Pharmacist of a North Carolina called Celeb Bradham started to experiment with some soft drink recipes. One of these soft drink recipes is given after his name “Brad’s Drink”. After that in 1898, the drink was named again as Pepsi-Cola. Now, it has become the most popular brand all over the globe.
6.Tokyo Tsushin Kogyo to Sony Corporation
Tokyo Tsushin Kogyo was initiated in 1946 and it is a radio repair shop established under the name if Tokyo Tsushin Kogyo. The company was responsible for the first transistor radio in 1955 and the first transistor television in 1960 of the globe. After that, in 1958, the company renamed its name as Sony Corporation.
7.Starbucks Coffee, Tea and Spice, I1 Giornale Coffee Company to Starbucks
Founded in 1971, Starbucks Coffee, Tea and Spice was the name fortified and raised by Moby Dick. After, that in 1983, CEO of Starbucks, Howard Schultz left the company for a certain time period to initiate his personal Italian-style coffee house by the name of I1 Giornale. After four years, he bought the original business and decided to get back the Starbucks name.
8.Blue Ribbon Sports to Nike
One of the most popular brand, Nike was previously called Blue Ribbon Sports and initially worked as a distributor for the Japanese Shoemaker named Onitsuka Tiger. Originally created with only $1,200 in the bank, the company after that was raised by the name Nike, following the Greek goddess of victory.
9.Drive-Ur-Self to Hertz Rent-A-Car
In early, 1923, John Hertz purchased a car-rental process from the initiator Walter L. Jacobs. After that, Hertz, who was also the president of Yellow truck and Coach service provider took on the business after the name Hertz Drive-Ur-Self.
The company was attained in 1926 by General Motors Corporation. Later on, the company was purchased by the Omnibus Corporation earlier than taking the new name called The Hertz Corporation.
10.AuctionWeb to eBay
Established in 1995, eBay was formerly called AuctionWeb which is one of the four sited housed after the umbrella company of creator Omidyar named eBay Internet. The other three sites consist of a travel website, a personal shipper website and the website regarding Ebola virus. Urged by the media mentioning to AuctionWeb as eBay, the business renamed its name in 1997.
11.Computing Tabulating Recording Corporation to IBM
The company, which is popular as IBM was initiated in 1911 and was previously named as a Computing Tabulating Recording Company (CTR) via meld of the Tabulating Machine Company, the International Time Recording Company and Computing scale company. Ultimately, the CTR was renamed as International Business Machine (IBM) in 1924.
12.Marafuku Company, Nintendo Playing Card Company to Nintendo
Established in 1889, the playing cards service provider Marafuku company renamed its name to Nintendo playing card company in 1951. Again, in 1963 the company updated the name to Nintendo and began to manufacture games along with the playing cards.
13.Pete’s Super Submarines to Subway
In early 1965, Pete’s Super Submarines initiated in Bridgeport, Connecticut selling 312 sandwiches on the first day. After a year, the company name renamed to Associates Inc. of Doctor, followed by the co-founder Dr. Peter Buck, who was organizing a Ph.D. with the expectation to earn sufficient money in the sandwich business to contribute in his college fee. With little achievement under the two former names, Buck and co-founder Fred DeLuca provided it a third attempt with the name Subway.
14.Wards Company to Circuit City
The initial wards service provider was initiated in 1949 by Samuel S. Wurtzel. Actually, the “Wards” was an abbreviation of the last initial and the initial of the founder’s family i.e. W= Wurtzel; A= Alan; R=Ruth; D= David; S=Sam. Wards tested with different retail formats that includes smaller mall outlet branded “Sight-n-Sound” and “Circuit City”
Also, Sight-n-Sound and Circuit City store were ultimately changed by the circuit city Superstore format. Wards company formally updated its name to Circuit City and are listed on New York Stock Exchange in 1984.
15.Stag Party to Playboy
The notorious Playboy magazine nearly bore various name. According to Hugh Hefner, he wished to name his magazine, Stag Party but updated it as Playboy as a final decision. One month earlier than publishing, Hefner gained a letter from Stag magazine revealing the name was a contravention on their title and he promptly renamed the name as Playboy.
These are the list of companies that changed their brand name and logo. I hope the article provided you some ideas on how business like these have upgraded their brand and logo to make the company more company. Also, the updated logos go easily identifying the brand name.
If you know any other company who changed their brand name or logo, then please do not forget to share in the comment box below.