Common Content Marketing Myths You Should Stop Believing
Today, digital marketing techniques have replaced the traditional marketing approach. Content marketing is a major technique for the marketing experts. Useful content surely drives more website traffic to your brand website, creating prospect for you to attain more leads and more sales.
Content marketing is one of the effective technique to create and distribute quality content which is both appealing as well as beneficial for your readers. Due to content marketing, most of the business has been capable of raising brand awareness, boost leads and increase their status as an industry leader.
Regardless of these advantages, still there are lots of misconception regarding content marketing that should be debunked instantly. There are lots of content marketing myths you should stop believing.
Are you familiar with content marketing myths?
If you are unaware of those content marketing myths, let me explain it to you.
Here we move towards common content marketing myths:
Myth 1: Content marketing is all about publishing blog Posts
Content marketing does not stick with one thing, it is an extensive field that involves different procedures such as content creation, development of strategy, promotion, distribution, sharing and internet marketing. So, limiting content marketing only in a simple blog post may be harmful to your business.
Surely, it is essential to update your blog frequently, but each stage of content marketing consists of its own role to come up for your business scalability.
Myth 2: My audience won’t fall for content marketing
Keep in mind, consumers do not desire to go through a sales pitch. Instead, they like to connect with brands and develop enduring relationships. Here, you can take advantage, providing an example of gradually essential idealistic demographics.
Also, some research says most of the customers follows the brand through the website or on social networking website which they find reliable. Get the audience you deal with, it is clear that they look for some useful information in your content. So, try to provide some informative post and make sure you do not make a sales pitch.
Myth 3: Content marketing is too expensive
Yes, Content marketing comes up with some cost that includes hiring Copywriters, graphic designer and paying for advertisement on social media websites like Facebook or Twitter. But, trust me it is more reasonable compared to traditional approach of marketing. Also, your marketing should also have good skill in using the content for different purposes.
So, do not go after myth and think content marketing is too expensive. You can carry out a content marketing approach and get the most out of your business.
Myth 4: Marketing is not as essential as Content creation
After providing some first-class and informative blog post and updating them on your website, your work in not completed. The further step is developing content where you have to update blogs regularly to influence your targeted audience.
Carry out optimization along with applicable tools and content sharing platform, you can demonstrate your contents to more readers to increase your website traffic and develop your brand consciousness. This makes digital marketing just as essential as you create your content.
Myth 5: Increasing Production should be my top priority
The conventional wisdom should be the best tactic for content marketing to the scale production. Google is pleased with the publishers who are able to post the content everyday which is directed to most of the brand tool develop as much content as they probably can.
Make sure you focus on your content quality and if your content quality is good, you will surely get more website traffic along with advancement in the leads and sales.
Myth 6: It’s free
When content marketing is unable to make you reach with the large number of users and you are unable to get the most out of content marketing. You can let your content increase gradually via social shares guest post approach or develop the appealing content that will shout out.
This is the time when you need to spend $10 to boost your post on Facebook. Sometimes you have to spend some amount for the well-being of your company as well.
Myth 7: I am unable to prove the ROI of content marketing
Content marketing should be focused on your business aim and objectives. If you are willing to boost traffic, then you can track that by viewing the total number of users from Twitter or Facebook. When you are willing to know the number of leads you produced you can look at the copies of your eBook that are being downloaded.
If you keep these objectives in main priority, it is expected to prove ROI of your content marketing campaign.
Myth 8: Content Marketing is just for text blogs
In today’s digital marketing world, content marketing techniques have moved towards different means that involves videos, infographics, E-book, webinars and also flash animation. They assure better user interaction and engagement compared to traditional text-oriented performance.
Besides, turning to the media as well as visual based content provides you an opportunity to showcase your creativity. Thus, it is essential to support your visual media marketing approach to get a viable advantage.
Myth 9: Instant result
Content marketing is all about the procedure that takes lots of time along with trial and error. Every task starting from carrying out research to truly developing content to analyze its results takes some time period. It even can take some months to years. So you should keep patience and never stop working.
You publish high-quality article doesn’t mean you will succeed in a night. You need to work with dedication and wait for some time.
Myth 10: My business can’t compete
You initiate a business to get the most out of it. And, you do not just have to compete with chief thought leaders in your company, you only have to break through the all the reasonable videos of babies sleeping and a cat playing with the babies.
Also, you can find audiences that love this type of content. In fact, all of us love and still desire to read the content that is developed with some purpose. So, if you come up with a valuable, innovative content which can make bring smile in the face of readers, then certainly there are lots of space to compete.
I hope you are aware of content marketing myths which you should stop believing. Well, the conversion rates may decrease when brands become the victim of these content marketing myths. So, stay alert and make sure you do not repeat similar mistakes again.