Top 5 Ways to Avoid a Google Penalty
Are you worried about Google penalty?
Well, you not only one to worry about it.
Google Penalty has banged digital marketing world. Today Google has ruled the internet as one of the largest search engines of the globe.
Let’s face it: Whether you believe or not, most of the website totally relies on Google for successful ranking to maximize the website traffic and conversion. So, Google rules really matter and every website owners and bloggers should be aware of it.
Even though those rules were not widely used previously (10-15 years ago), now they have become an essential part of your SEO venture. And, if you are careless in this matter, your blog or website will surely be a victim of Google penalty which is less noticeable and related to the search result. This can have a huge impact on your brand identity and rankings.
Precaution is better than cure, so it is wise to avoid a Google penalty and make your website healthy and shining. Luckily, to avoid a Google penalty you do not need to work hard just know what you need to do with your site and blog mostly while carrying out link building.
If you are serious about your work and prepare a good blog post, create useful content and do not try any unnecessary steps to boost the rankings, you are likely to become safe from Google penalty. But, do not stay relaxed, know precise ways that help to avoid Google penalty.
Check out top ways to avoid Google penalty:
1. Always focus on Google webmaster tools
Do you have Google webmaster tool account?
If you haven’t created Google webmaster tool, create one and set up on your blog. This tool lets you check the websites connected to your blog and the inbound links you have along with all the details of people visiting your website through search queries.
Also, you get the panel that lets you monitor your website error and you can avoid those errors. You do not have to continuously scan webmaster tool, it is an ideal approach to managing your links and ensure you do not have any impending errors that should be addressed.
2. Avoid link building websites and scams
With the advancement of Google algorithm and penalties link building is not healthy. Google has no tolerance for link building website and if they find you engaging in those type of activities, you are sure to get Google Penalty.
As Google is trying to find the scam, websites, you may find your website or blog completely out from Google even though you have an ideal content.
So, to stay safe from Google penalty follow the link building from fully organic perspective. If your content is rich in beautiful content, just carry on following all the rules and regulation from Google.
3. Pick affiliate links and ads carefully
It is good to have affiliate links and advertisement that are applicable to your website. But, make sure you do not have lots of irrelevant links. If your blog is full of affiliated links or has products or websites inapplicable to your blog’s niche.
Google might penalize your website as “thin” affiliate website mostly if your web content is not anything to write about. Stay on the safe side and bound your affiliate link to applicable products and website while placing them all over your blog.
4. Focus on content
Content is King. This phrase popular in SEO world. Content plays an essential role in ranking your site and you need to focus on delivering high-quality content on your blog. Google admires this kind of content and will admire your website.
Additionally, it is simple to express when you cross a link from the authentic website development to black-hat SEO approach. So, ensure you stay on the right path of the fence and your website will be safe from Google penalty.
5. Evaluate the quality of your Inbound links
Although you follow Google’s every rule and regulation, you can turn out with a seedy site link to your blog. Make complete usage of webmaster tools to stay ahead of this. If you discover any undesired links, email to website’s admin and ask them to remove the link. If they disagree with you, keep track of your email and solve your issue before Google takes any action.
The Final Touch,
These are the top ways to avoid a Google penalty. The main goal of Google is to provide the best search experience to its user. To attain this goal, Google comes up with fresh algorithm updates to enhance its ranking algorithm, penalize a poor website and demonstrate better results to the users.
Well, staying away from Google penalties may be difficult. However, if you follow all the guidelines and avoid black hat SEO practices, your website will be healthy. SEO is a versatile field. So, focus on all the updates that may hurt your search engine ranks.